OUR
METHODOLOGY:

We must collaborate, get to know each other and connect to develop compelling, honest, and spirited messages. We must become a part of the firm and the internal branding area. Otherwise, we may simply create plain advertisements or steal something cute from Pinterest.

When we are requested to create a logo for a website, we always begin with the phrase: LET’S DO A BRANDING WORKSHOP! Before creating any message, we assist you in defining the essentials that you will need for anything you communicate.

Who are you?
Who are you talking to?
Where are you?
What is your purpose?
What should you talk about?

We help you determine the key base you need before developing any message, from a logo to a service plan, using a playful and very entertaining methodology.

Throughout the years, we’ve come across a thousand seemingly “obvious” items that are often neglected in all types of businesses.

↳ The ultra-creative networking strategy was not well communicated to the sales team.

↳ The company that has been in business for 15 years but has never conducted a competitive analysis.

↳ The brand that wants to resemble its competitors but has not identified its personality.

↳ The company that wants to produce new products yet doesn’t know who they are approaching.

All of this, which seems so obvious, takes place more often than one can believe; our job (at least occasionally) is not to come up with the “craziest” and most “original” solutions that one can conceive, but to solve the most obvious problems.

We don’t simply design you a poster or create a beautiful logo; we prefer to become engaged in activities that appear to have nothing to do with us:

↳ Have you rated your customer service?

↳ How clean is your point of sale?

↳ When was the last time you surprised your visitors?

We avoid being called “the creative ones,” since we believe that the creative ones are all of us and that it’s vital to use creativity beyond commercial pieces; our goal is to inspire and help generate ideas while realizing that an idea is not necessarily “an advertisement.”